Drake Sues Universal Music Group Amidst Kendrick Lamar Beef

Dogli Wilberforce
6 min readNov 28, 2024

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Drake has filed a lawsuit against Universal Music Group (UMG), accusing the label of defamation following the release of Kendrick Lamar’s controversial track “Not Like Us.” This marks Drake’s second legal action in a short period, with claims that the song falsely labels him as a sex offender and predator.

The lawsuit signals a major escalation in the ongoing rivalry between the two hip-hop heavyweights and sheds light on industry practices surrounding promotion and streaming.

Key Allegations in Drake’s Lawsuit

Defamation Claims Against UMG

In the lawsuit, Drake alleges that UMG had ample opportunity to block the release of “Not Like Us” but chose not to. According to Drake, the track contains false and damaging statements, including labeling him as a “certified pedophile” and suggesting he should be on a neighborhood watch list. Drake argues that UMG knowingly allowed the defamatory song to circulate, despite being fully aware of its harmful content.

Exploitation of Controversial Content

Drake’s legal team contends that UMG deliberately promoted the track to exploit the controversy surrounding it, prioritizing profits over ethical concerns. The lawsuit accuses the label of capitalizing on public interest in the feud to generate revenue, claiming that UMG strategically engineered the success of “Not Like Us” to maximize visibility and profitability.

Drake’s attorneys argue that this was not merely a passive release but an orchestrated campaign designed to damage his reputation while boosting UMG’s financial gains.

Allegations Against iHeartRadio

The lawsuit extends beyond UMG, implicating iHeartRadio in a pay-to-play scheme. Drake’s team alleges that iHeartRadio accepted payments from UMG to artificially increase the song’s airplay. The legal filings claim that “Not Like Us” accumulated over 25 million listens on iHeartRadio stations shortly after its release, attributing this success to unethical promotional tactics rather than organic popularity.

Drake’s attorneys suggest that the relationship between UMG and iHeartRadio violated fair competition practices by using financial incentives to manipulate airplay and public perception.

Previous Legal Action in New York

This lawsuit follows a previous filing by Drake in New York, where he accused UMG and Spotify of artificially inflating streams for “Not Like Us.” Drake claims that both companies used bots and pay-for-play strategies to manipulate streaming data, further fueling the song’s rise in popularity. According to the filings, these tactics misled fans and tarnished Drake’s reputation by amplifying the song’s reach.

UMG’s Response to the Allegations

Universal Music Group has strongly denied Drake’s allegations. A UMG spokesperson called the claims “offensive and untrue,” emphasizing that the label adheres to ethical marketing practices. They insist that listeners, not labels, ultimately decide what music becomes popular.

In a public statement, UMG stated:

We take pride in supporting all of our artists with integrity. The suggestion that we would undermine any of our artists for profit is absurd.

UMG maintains that Drake’s accusations are baseless and that the success of “Not Like Us” reflects genuine fan interest rather than manipulation.

The Beef Between Drake and Kendrick Lamar: A Comprehensive Overview

The feud between Drake and Kendrick Lamar is one of hip-hop’s most intense rivalries. Over the past decade, their conflict has evolved from subtle lyrical jabs to outright diss tracks, legal battles, and public accusations. Here’s a detailed breakdown of how the beef started, its key moments, and its current state in 2024.

Origins of the Feud

Initial Tensions (2013):

The origins of the feud date back to 2013 when Kendrick Lamar featured on Big Sean’s “Control.” In his now-famous verse, Kendrick called out several rappers by name, including Drake, proclaiming he was aiming to “murder” them lyrically. While fans took it as a bold challenge, Drake dismissed it, suggesting it was just Kendrick’s way of being ambitious.

Further Provocations:

As Kendrick’s star rose, particularly after the success of Good Kid, M.A.A.d City, tensions escalated. Kendrick’s lyrical prowess and growing reputation as a hip-hop heavyweight began to create friction. Drake’s subtle responses in interviews and tracks hinted at underlying animosity, further fueling the rivalry.

Key Moments in the Beef

Diss Tracks:

In 2024, the feud reignited when Kendrick released “Not Like Us,” a track that made explicit accusations against Drake, including allegations of inappropriate behavior. Kendrick’s lyrics referred to Drake as a “predator,” a claim that Drake vehemently denied.

Drake’s Response:

Drake retaliated swiftly with multiple diss tracks, including “Family Matters,” where he accused Kendrick of being a domestic abuser and took jabs at his parenting. This lyrical exchange marked one of the most heated moments in their ongoing feud.

Recent Developments in 2024

Kendrick’s Recent Releases:

Kendrick’s album has several tracks that directly reference Drake. Songs like “Euphoria” and “6:16 in LA” showcase Kendrick’s lyrical talent as he addresses Drake’s accusations head-on. These tracks highlight his ability to blend storytelling with sharp disses.

Drake’s Counterattacks:

Drake’s response has been equally fierce. His track “The Heart Part 6” directly denies the allegations made by Kendrick and challenges him to provide evidence. Through these releases, Drake continues to assert his dominance in the hip-hop arena.

Broader Implications for Hip-Hop

The feud between Drake and Kendrick Lamar reflects the competitive nature of hip-hop, where rivalries often test an artist’s lyrical prowess and resilience. Beyond the music, it also raises questions about:

  • Authenticity: Fans are drawn to the narrative of “real” versus “manufactured” artistry.
  • Reputation: Both artists are battling to maintain their public image amidst accusations.
  • Industry Practices: Drake’s legal battles with UMG and Spotify shed light on potential manipulation within the music industry.

Conclusion

The ongoing rivalry between Drake and Kendrick Lamar has captivated fans for years and shows no signs of slowing down. With both artists continuing to release diss tracks and engage in public spats, the feud is a testament to hip-hop’s vibrant and competitive spirit.

As this high-stakes battle unfolds, fans eagerly anticipate the next chapter, wondering how it will shape the legacies of both artists. In the ever-evolving world of hip-hop, this feud underscores the importance of lyrical skill, reputation, and resilience, keeping audiences hooked on every verse and move.

The legal battle between Drake and UMG is rooted in an ongoing rivalry with Kendrick Lamar. Their feud has simmered for years, marked by subtle disses and direct confrontations in their music. Kendrick’s recent album GNX intensified the conflict, with several tracks alluding to their tense relationship.

“Not Like Us” has become a flashpoint in this feud, with its provocative lyrics aimed squarely at Drake. As the song gained traction, both artists exchanged lyrical jabs, turning the rivalry into a public spectacle.

While many fans see the feud as a natural part of hip-hop culture, Drake’s lawsuits suggest he views the situation as more than just competitive banter-he sees it as a deliberate attack on his character.

FAQs

Q: What started the beef between Drake and Kendrick Lamar?
A: The feud began in 2013 when Kendrick Lamar called out Drake and other rappers in his verse on Big Sean’s “Control,” claiming he wanted to “murder” them lyrically.

Q: What was Kendrick Lamar’s diss track about Drake?
A: In 2024, Kendrick released “Not Like Us,” a diss track accusing Drake of inappropriate behavior, which reignited their feud.

Q: How has Drake responded to Kendrick’s accusations?
A: Drake has released several diss tracks, including “Family Matters” and “The Heart Part 6,” denying the allegations and challenging Kendrick’s credibility.

Q: Why is Drake suing Universal Music Group?
A: Drake is suing UMG for defamation, claiming that Kendrick Lamar’s track “Not Like Us” falsely accuses him of being a predator and that UMG promoted the song despite knowing it was defamatory.

Q: What are Drake’s allegations against iHeartRadio?
A: Drake alleges that iHeartRadio participated in a pay-to-play scheme with UMG to artificially inflate the airplay of “Not Like Us.”

Q: How does Kendrick Lamar fit into the lawsuit?
A: Kendrick Lamar’s track “Not Like Us” is central to the lawsuit, as Drake claims the song contains false and damaging statements about him.

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Dogli Wilberforce
Dogli Wilberforce

Written by Dogli Wilberforce

I am a SMM, Copywriter and News writer. Let work together. https://bio.link/dogliwilberforceseo

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